I took in Ice Cube’s sports segment on ‘First Take’ yesterday. Cube talked about his love for the Lakers and Raiders among other things. Cube has done a complete 180-degree turn from the mac-10 toting, 40 guzzling image he portrayed with N.W.A. to PG-13 movies and Coors Light commercials.
And while O’Shea Jackson is one of my favorite solo rappers ever, where is the bandana-rockin, Chuck Taylor sportin’ politically conscious Ice Cube?
Ice Cube’s third album, ‘The Predator’ album was dropped a few months after the last fire from the Los Angeles riots was doused. It was an “I told you so” to anyone that took his earlier works “Amerikkka’s Most Wanted” and “Death Certificate for granted. The three albums served as a warning to the racial catastrophe that occurred as a result of the Rodney King verdict 20 years ago. Cube’s delivery landed with the force of a Mossberg to any African-American out of touch with himself and the times he/she lived in.
Cube took the baton passed to him by Chuck D and became the new political voice in hip-hop.
As the game changed Cube evolved once again. As opportunities opened up for hip-hop stars to enter television and cinema, Cube was more than qualified. After his groundbreaking role as ‘Doughboy’ in ‘Boyz In Tha Hood’ Cube would play in over a dozen movies and even had a short-lived sitcom on TBS. I remember Cube coming at a certain rapper in a skit on ‘Amerikkka’s Most Wanted’ for being a “sellout” for going mainstream in movies and television. It all made sense, holding on to the purity of hip-hop was vital and not letting commercialization poison it. The move turned out to be for the betterment of the culture. I guess over time we both came to realize that you can be a box office attraction and still look in the mirror at the end of the day.
What I am concerned about is Cube’s business relationship with the Coors family. The founder William Coors is best known for racist comments made at a minority business convention some years ago. Coors stated that “…ancestors were dragged here in chains against their will… I would urge those of you who feel that way to go back to where your ancestors came from, and you will find out that probably the greatest favor that anybody ever did you was to drag your ancestors over here in chains, and I mean it.”
Early in Cube’s solo career he endorsed St. Ides Malt Liquor, liquid crack that eventually had cats buttin’ heads like rams on a mountaintop. Now this.
To see one of the most conscious musical talents of my lifetime smile and collect a check for these bigots is disappointing. I don’t love Cube any less and I’ll always be a supporter, but I’m looking at him sideways on this one.
Actress from television drama ‘Dexter’ is missing (In Flex We Trust).
Don’t hold your breath for MJD, Jacksonville (NFL.com).
Chad Johnson’s talking again (SI.com).
NFL owners are still pushing for an 18-game schedule (Pro Football Talk).
While running out of options Dwight Howard sees no future in Orlando (Hoops World).
Andrew Bynum and Lakers talk extension (Hoops World).
Hornets, Suns and T-Wolves complete multi-player trade (Hoops World).
Comparing Cam Newton and RG3 (Washington Post).
Barack Obama has some football advice for Michael Vick (In Flex We Trust).
Five people shot at basketball game in Rucker Park (Inside Hoops).
…Don’t wanna be a felon like Stacy Coon…