You better earn a king’s ransom to pay for the King’s latest shoe
I’ve been an avid supporter of Nike products since I can remember. You name it, I’ve had it at some point. I’ve lived through the Air Jordan phenomenon and as LeBron James begins to enter the prime years of his career his sneaker brand is beginning to take off.
Like Jordans, the LeBron X is a shoe priced out of the league of his most loyal supporters. With a sticker price of $315 (standard version is $180) Nike is sending the wrong message once again.