LeBron James: The First Hired Gun Superstar?

Posted in Blogroll on July 10th, 2014 by Michael Tillery

lebron-james-7.620.316

Money, power, respect…and charity?

Observing fans while covering sports, a ubiquitous expression persists. It’s an expression of excitement generated by accomplishment and also fraught of consummate publicity. The consistent publicizing of an athlete’s professional performances, salary, stats and even social whereabouts generate worldwide buzz, and when a fan knowing of that buzz sees an athlete in person, fantasy becomes reality. LeBron James is the first sports social media megastar. He has become arguably the most scrutinized athlete to ever live mainly because of social media and his career will be spoken in love and hate long after he retires. ESPN’s broadcast of his much talked about decision to leave Cleveland casts him into a world exclusive of sports and more defined through the lens of entertainment. Since it appears casual fans (read: new money) are more interested in news buzzing off the floor as it relates to what culminates on the floor, LeBron might as well do something that has never been done in pro sports…

Read more »